Score your hook before you post it.
The first line does 90% of the work and most people spend 0% of their time on it. Paste yours, get an honest number, and see exactly what to fix.
The generator gives you 30 days of hooks built on 28 formulas like these, for any niche. Free.
Or get the weekly drop: one hook teardown, every week.
This is a transparent heuristic, not a guarantee. It rewards what reliably stops a scroll and flags what kills it. The only real judge is your retention graph. Nothing you type is stored or sent anywhere.
What makes a hook actually work
No mystery and no model. The analyzer scores seven signals that reliably decide whether a thumb keeps scrolling or stops.
Brevity
A hook is one breath. Under ~12 words so it reads before the thumb moves.
An open loop
A question or a gap the viewer needs closed. This is the single biggest lever.
Stakes
What they lose or gain. "Quietly costing you reach" beats "some tips".
Specificity
A number or concrete noun makes it real and measurable.
Aimed at "you"
Talk to one viewer. People listen for their own name.
No filler runway
"In this video I'm going to..." tells them it's generic. Start on the point.
No hype
"Game-changer", "unlock", "supercharge" read like ads and kill trust.
One great hook is a fluke. Thirty is a system.
Generate a 30-day faceless plan free, every post built on a proven hook formula, then schedule the month with Postiz.